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All posts in Business

How to Discover Your Ideal Social Media Voice

Setting the guidelines for your social media strategy and optimizing your social media profiles are the first steps towards a unified and impactful online presence. In order to reach your audience and be memorable, you need to stand out. With the right actions, you can quickly distinguish yourself from the . . . Read more

How to Write a Professional Resume Summary Statement

You’re on a dating site.  Just an average-looking person in search of love… (bear with me here). Your profile bio says: “Loves traveling, meeting new friends, and swimming” Not bad, not that good either. Some people might swipe right because of common interests. Or you have cute dog pictures. Yes, . . . Read more

How to Optimize Your Social Media Profiles

Having a social media presence is no longer a commodity, it’s a necessity for any business, small or large. But many business owners make one common mistake when it comes to their social media profiles. They fail to optimize their social media profiles which can hurt them more than not . . . Read more

How to Run an Effective Brainstorming Session

Brainstorming is a tried-and-true approach to generating useful new ideas—most of the time. But there are many factors that can get in the way of a successful brainstorming session. For example:  Lack of focus (what, exactly, is the purpose of this session?). Lack of organization (where are we headed, and . . . Read more