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All posts in Business

How to Run Your Small Business Like an Entrepreneur

I’d be willing to bet anything that if you’re a small business owner whose business operates partially or fully through the internet, you’ve often been called an entrepreneur. Maybe even a small business entrepreneur. In fact, I’ll take it a step farther, and say that you’ve probably referred to yourself . . . Read more

How to Import and Export Documents in Google Drive

Google Drive allows you to access your Google documents, spreadsheets, presentations, and drawings from anywhere. But what about your old files, photos, videos, and even PDFs? How do you send your Google Docs to someone who does not use Google Drive? In this tutorial, I’ll show you how to import . . . Read more

What Questions Should You Ask in a Job Interview?

Believe it or not, some marketing executives have heard these questions during a job interview: “Do you believe in aliens?” “Can my mom sit in on the interview?” Candidates need to rehearse how they’ll answer common job interview questions, as well as the odd ones. It’s best to be prepared for both: . . . Read more

How to Track Your Social Media ROI (Get Better Results)

Optimizing your social media profiles, using the right tools, and incorporating your brand voice in the messages you share with your audience is essential for creating an effective social media strategy. Considering social media is a powerful way to connect with your audience, you cannot afford to ignore it. If you . . . Read more

How to Capture Video of a Live Keynote Speech

Capturing video of a live presentation can be stressful, even for seasoned videographers. After all, there are no do-overs: you have just one chance to record crisp, well-composed shots of the speaker and audience and—even more importantly—clear, interference-free sound. Talk about pressure! Fortunately, there are steps you can take to . . . Read more