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All posts in Business

What Questions Should You Ask in a Job Interview?

Believe it or not, some marketing executives have heard these questions during a job interview: “Do you believe in aliens?” “Can my mom sit in on the interview?” Candidates need to rehearse how they’ll answer common job interview questions, as well as the odd ones. It’s best to be prepared for both: . . . Read more

How to Track Your Social Media ROI (Get Better Results)

Optimizing your social media profiles, using the right tools, and incorporating your brand voice in the messages you share with your audience is essential for creating an effective social media strategy. Considering social media is a powerful way to connect with your audience, you cannot afford to ignore it. If you . . . Read more

How to Capture Video of a Live Keynote Speech

Capturing video of a live presentation can be stressful, even for seasoned videographers. After all, there are no do-overs: you have just one chance to record crisp, well-composed shots of the speaker and audience and—even more importantly—clear, interference-free sound. Talk about pressure! Fortunately, there are steps you can take to . . . Read more

How to Give a Good Presentation – Without Anxiety

Palms sweating, forehead burning, lightheadedness, room spinning, choking on air. And you haven’t even hit the stage yet to give your presentation. Worse than that: you’re probably a week out from the date of your upcoming presentation. Gasp! How will you ever be able to give a good presentation like this? . . . Read more

What is BuddyPress? How to Set Up and Use it Right

If you’ve been using WordPress for a while, you probably know that you can use various plugins to extend the functionality of your website.  Some plugins help you create more revenue for your business, while others are focused on creating a community around your website. In a sea of plugins, . . . Read more

How to Highlight Freelance Work on Your Resume

If you freelance do you need a resume? Some experts would argue that resumes are outdated when it comes to freelancing. The argument is that your website, portfolio, and social media presence contain enough information for a client to hire you.  While it’s true that it’s possible to get freelance . . . Read more

Is Your Side Business Idea Worth It? How to Figure It Out

While most entrepreneurs go all-in when launching a business, starting a side business isn’t unheard of. According to a report from the Global Entrepreneurship Monitor, six percent of the American working population launch businesses while within organizations. This number might seem small, but given the employed population of the US, . . . Read more