If you use social media as part of your marketing, you
need to know about LinkedIn’s SlideShare site. SlideShare allows you to share slideshow
presentations, infographics, and other documents to a large audience online.
If you’ve ever wondered how to use SlideShare, how to sign
up for SlideShare or how to create a SlideShare presentation, this quick start
guide is for you. We’ll explain everything you need to know to get started with
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Now let’s learn all about SlideShare and how to start using it:
1. What Is SlideShare?
SlideShare is a popular presentation and document sharing
platform owned by LinkedIn. Since
LinkedIn is a professional networking platform, SlideShare users tend to be focused on business.
SlideShare has a growing number of users. At the time this
tutorial was written, SlideShare’s own statistics put the number of users at 80 million. There are 40 different
categories and millions of slideshows have been downloaded. So, with such a
large number of users, the potential to reach a large audience through
SlideShare is definitely there.
Best of all, there’s no cost to upload, review, or download
information published on SlideShare.
Here is a quick presentation on SlideShare for a brief introduction to the basics, but we go into more detail in this tutorial, so read on:
2. Who Needs SlideShare?
Now that you know what SlideShare is, you may wonder whether
LinkedIn SlideShare is for you. The answer is … probably.
Here are some examples of individuals and organizations who
could benefit by using SlideShare:
- Business owners
- Sales Professionals
Anyone who needs to strengthen their individual or corporate
brand online could benefit by using SlideShare. If you sell a product or service, sharing
through SlideShare can mean generating more leads for your business.
If you create presentations using PowerPoint or another
presentation authoring tool, you’ll want to take advantage of what SlideShare
has to offer.
3. SlideShare Benefits
If you’re still wondering whether you should set up a
SlideShare account, here are some benefits of using SlideShare:
large professional audience. LinkedIn, the parent company of SlideShare, is
a professional networking site. For that reason, SlideShare users tend to be
more business-oriented than users found on many other networking sites.
use. If you’re a startup business or solo professional, you may have a limited
marketing budget. SlideShare is free, making it an affordable marketing option
for your content marketing needs.
use. SlideShare is easy to learn how to use. And there are also some
excellent third party tutorials available to help you get started quickly. For
example, our SlideShare series, How
to Make Online Presentations (SlideShare + PowerPoint). explains SlideShare basics in-depth.
authority. By uploading useful
and relevant information to SlideShare, you showcase your expertise in your
field. Readers who come across your high-quality content on SlideShare will
associate that content with you and your personal brand.
analytics. SlideShare includes a free analytic tool to help you measure how
often and in what way viewers interact with your content. Track how many times
each upload is viewed, shared, liked, commented on or downloaded in a specified
For more information on how to build a personal brand,
For even more details on how to use SlideShare as part of your
marketing effort, study this tutorial: How to Use 10 Top SlideShare Digital Marketing Strategies. Also, check out some inspiring SlideShare presentation examples:
4. How Can I Get Started Using SlideShare?
Now that you know what SlideShare is and what it’s used
for, you probably want to know how to sign up for SlideShare.
If you’ve got a LinkedIn account, signing up for SlideShare
isn’t hard. Here’s what to do:
1. Go to SlideShare
Type in the URL: slideshare.net.
The SlideShare screen appears:
2. Click Signup
Click the Signup button
in the upper right corner. The Signup
3. Sign Up for a LinkedIn Account
If you don’t have a LinkedIn account, click the Join LinkedIn button and follow the
instructions to set up your LinkedIn account. Otherwise, click the Sign in hyperlink next to the phrase Already have a LinkedIn account?. The SlideShare SignIn screen displays:
4. Login to Your Account
If you already have a SlideShare account, type in your Username and Password to sign in to SlideShare now. If you’ve got a LinkedIn
account, use the LinkedIn button to
sign in to LinkedIn before setting up your account.
5. Give Your LinkedIn Information
If you clicked the LinkedIn button, a permission screen
displays asking you to provide SlideShare with your LinkedIn information:
6. Allow Access With Your Password
Type in your email and LinkedIn password and then click
the Allow access button.
7. Type in Your Verification Code
If you’ve got two-step verification set up for your
LinkedIn account, you’ll be prompted for the verification code sent to your phone.
Type in the verification code and click the Verify button.
You’ve just set up your new SlideShare
account. You should see your profile photo in the upper right corner of the
SlideShare screen next to the Upload
button. You’re ready to share your first slideshow online.
Learn how to use PowerPoint to create a presentation for SlideShare in this tutorial:
For a more in-depth guide to creating presentations, grab our FREE presentations ebook, The Complete Guide to Making Great Presentations.
5. What Can You Do With SlideShare?
Now that you’ve got your own SlideShare account, you may
wonder what is SlideShare used for? Here are three things you can
do with SlideShare:
Upload a slideshow presentation online. One of the main uses of SlideShare is to upload a
presentation or other document to share privately or publicly. Learn how to
upload a SlideShare presentation in this helpful tutorial, How to Upload Your
SlideShare Slides to Use on LinkedIn.
- Market Your SlideShare Presentation Online. SlideShare is a great online platform to reach new customers, promote your ideas, and grow your audience. Learn more digital marketing strategies in this tutorial: How to Use 10+ Top SlideShare Digital Marketing Strategies.
a SlideShare for inspiration or reference. Users can make their
presentations available to be downloaded. If you find a presentation
particularly interesting, you may wish to save it for future reference. This
tutorial shows you how: Download (PPT) Files From SlideShare Online For Free.
Embed a presentation into a
can embed SlideShare presentations into your company’s website or blog. This
tutorial shows you how to do it: Embed a SlideShare PowerPoint
SlideShow in a Website.
Now that you’ve learned some ways to use SlideShare, you’re probably ready to upload your own presentation. But first you’ll need make sure your presentation stands out. You can do that with a professional template.
6. Where Can I Find Themes and Templates to Use on SlideShare?
As you create a presentation slideshow to display on
SlideShare, it’s important that it look professional. But creating a
professional looking presentation can be a lot of work—especially if you’re
not a designer.
Of course, you could hire a professional designer to create a
unique looking presentation for your company, but that approach is likely to be
costly. There’s a more cost-effective alternative.
EnvatoElements gives us you access to unlimited download of creative design elements, such as photos, graphics, presentation templates, and more, all for a fraction of the cost of hiring your own designer. Best of all, the attractive professional slideshow templates are fully
customizable to meet your company’s needs.
If you need access to a number of digital assets on a regular basis, then Envato Elements packed a powerful offer. But, if you just need one great PowerPoint design, then head over to GraphicRiver.
To get an idea of some of the professional designs available on these sites, browse through this round up of popular presentation templates:
We’ve just answered the question, what is SlideShare? We’ve
also explained how to quickly sign up for SlideShare and given you access to resources on how
to create a SlideShare presentation.
Now that you understand what SlideShare is and
how to use it, you’re ready to get started with your own SlideShare account.
Why not sign up to SlideShare today?